Lying is never right Essay Example | Topics and Well Written Essays - 500 words

Lying is never right - Essay Example According to Webster, to lie is â€Å"1: to make an untrue statement with intent to deceive; 2: to create a false or misleading impression.† Lying, as defined by St. Thomas Aquinas, â€Å"a statement at variance with the mind†, is more accurate than Webster’s â€Å"to create a false or misleading impression.† This is because, according to Webster, it is possible to lie without making a false statement and without any intention of deceiving. If a person makes a statement which he thinks is false, but in reality is true, he certainly lies inasmuch as he intends to say what is false. A well-known liar may have no intention of deceiving anyone - for he knows nobody believes a word he says – but if he speaks at variance with his mind, he does not cease to lie. someone. An officious or white lie is such that it does not injure anyone. Jocose lies are told for the purpose of affording amusement. When a habit of lying has been contracted, it is practically impossible to restrict its vagaries to matters which are harmless. Therefore, although injury to others is excluded from officious and jocose lies by definition, yet realistically there is no sort of lie which is not injurious to somebody. According to Catholic teachings, an injurious lie is a mortal sin, but officious and jocose lies are of their own nature, venial sins. Telling the truth is not the easiest course of action to follow. On the contrary, telling the truth is often difficult, and frequently leads to unpleasant consequences. A major disturbing thought for us is that Christians, of all people, need to lie. Where are our Christian principles? â€Å"Wherefore putting away lying, speak every man truth with his neighbor: for we are members one of another.† (Ephesians 4:25). God makes it clear that â€Å"all liars shall have their part in the lake that burns with fire and brimstone,

Memory and its contribution to understanding consumer behavioral Essay

Memory and its contribution to understanding consumer behavioral change. (Psychology in marketplace) - Essay Example (1999) Perception in consumer behaviour is guided by the awareness a consumer has with regards to his market and the products in the market.(Barry, 2010) This awareness comes from how a manufacturer or a producer advertises his/her products, so that the consumer becomes aware of those products, and then from there onwards he starts to demand the product which shall fulfil his needs of a comfortable life. (2009) Memory is one of the important factors in the determination of consumer needs and wants. Memory is shaped by a lot of other aspects which galvanize into one stream and help a consumer recall his desires, needs, and wants, modes of satisfaction, the affordability and finally the motivation to buy. Memory is characterised by all the knowledge the consumer has about a certain product. Obviously, memory is shaped when a consumer attaches himself to a product which fulfils his needs and desires. Therefore, it is pertinent for the producers to produce and market products which remain forever into the consumer’s sub conscious. The sub conscious is what guides the memory, and therefore it is very important to have a totally different, alien but attractive approach towards the marketing of the product, so that the consumer is reminded of the particular product when he goes to shop. Memory can be divided into two aspects: The short term memory and the long term memory. The short term memory is characterised by logos, trademarks, the firm’s name, the products name. Therefore, anything which is catchy may attract the attention of the consumer instantly. The long term memory is what counts for a specific producer in the long run to promote the products. Long term memory needs to be christened and rubbed on constantly by the producer with heavy marketing and advertising. (Flamand, 2010) Red Bull(2008) is a prime example of this. They have gone ahead with massive marketing of their product through